Work with a Professional Team
If a jingle is to be prepared for a company, a brand, or a product, it should definitely be prepared by professionals. Since this work, which will play a role in the future of the brand, will also integrate with the brand, it should be prepared with attention to the smallest detail. First of all, the jingle should be short and understandable by everyone. Scientific research has shown that even people with well-developed musical ears can remember a 16-20 second segment of a song on the first listen. Based on the results of these studies, it has been concluded that the ideal duration for a jingle is around 15-16 seconds. The product, service, or brand in question should be thoroughly examined. Its prominent features and differences from its competitors should be clearly defined. The name of the brand, product, or service for which the jingle is being prepared should be emphasized within the work.
Use Memorable Tones
For the advertised product to become repetitive in the consumer's mind will have a positive impact on product orientation. The moment the jingle plays, the product should directly come to mind for people. Although there are different methods, originality is preferred. A good jingle should never remind people of another brand. It should stay away from clichés and evoke positive feelings in the consumer. It should not contain words and phrases that would offend any segment of society. It should appeal to everyone. Today, the human ear is very accustomed to digital sounds. For this reason, the human ear can easily distinguish natural sounds. It has been proven that natural sounds are more sincere and evoke sympathy in people. Therefore, it would be more appropriate to use natural sounds for a good jingle.
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